Mind Mapping is a powerful tool to develop new products in the first phase of work, in upstream.

It is to produce a map of the product with the objectives, features, sales promotion, pricing, etc.. This map is certainly not static but dynamic and it must be revisited as time passes!

During this phase, no technical constraints should intervene, it should certainly not be restricted nor limited: one feature that seems impossible at this stage, may finally become easy to implement once having made the first sprints. It is in the later stage, when the "Product Owner" will hand the "Product Backlog" that we will reflect thru priorities the business value. Thus, this card is an "ideal" one for the best product that we will approach gradually as and when new releases and product versions come.

mind map example